{"id":6160,"date":"2026-07-14T10:21:52","date_gmt":"2026-07-14T10:21:52","guid":{"rendered":"https:\/\/brandliftkw.com\/?p=6160"},"modified":"2026-07-14T10:21:52","modified_gmt":"2026-07-14T10:21:52","slug":"%d9%84%d9%88-%d8%a7%d8%ae%d8%aa%d9%81%d9%89-%d8%b4%d8%b9%d8%a7%d8%b1%d9%83-%d8%a7%d9%84%d9%8a%d9%88%d9%85%d8%8c-%d9%87%d9%84-%d8%b3%d9%8a%d8%b9%d8%b1%d9%81%d9%83-%d8%b9%d9%85%d9%84%d8%a7%d8%a4%d9%83","status":"publish","type":"post","link":"https:\/\/brandliftkw.com\/en\/%d9%84%d9%88-%d8%a7%d8%ae%d8%aa%d9%81%d9%89-%d8%b4%d8%b9%d8%a7%d8%b1%d9%83-%d8%a7%d9%84%d9%8a%d9%88%d9%85%d8%8c-%d9%87%d9%84-%d8%b3%d9%8a%d8%b9%d8%b1%d9%81%d9%83-%d8%b9%d9%85%d9%84%d8%a7%d8%a4%d9%83\/","title":{"rendered":"\u0644\u0648 \u0627\u062e\u062a\u0641\u0649 \u0634\u0639\u0627\u0631\u0643 \u0627\u0644\u064a\u0648\u0645\u060c \u0647\u0644 \u0633\u064a\u0639\u0631\u0641\u0643 \u0639\u0645\u0644\u0627\u0624\u0643\u061f"},"content":{"rendered":"<h2 style=\"text-align: center;\" data-path-to-node=\"7\">\u0644\u0648 \u0627\u062e\u062a\u0641\u0649 \u0634\u0639\u0627\u0631\u0643 \u0627\u0644\u064a\u0648\u0645\u060c \u0647\u0644 \u0633\u064a\u0639\u0631\u0641\u0643 \u0639\u0645\u0644\u0627\u0624\u0643\u061f<\/h2>\n<p style=\"text-align: center;\" data-path-to-node=\"7\">\u062a\u062e\u064a\u0644\u064a \u0644\u0644\u062d\u0638\u0629 \u0623\u0646\u0643 \u062a\u062a\u0635\u0641\u062d\u064a\u0646 \u062d\u0633\u0627\u0628\u0643 \u0639\u0644\u0649 \u0625\u0646\u0633\u062a\u063a\u0631\u0627\u0645\u060c \u0648\u0645\u0631\u0631\u062a\u0650 \u0628\u0645\u0646\u0634\u0648\u0631 \u064a\u062d\u0645\u0644 \u0637\u0627\u0628\u0639\u064b\u0627 \u0645\u0645\u064a\u0632\u064b\u0627\u061b \u0623\u0644\u0648\u0627\u0646\u0647 \u062f\u0627\u0641\u0626\u0629 \u0648\u0647\u0627\u062f\u0626\u0629\u060c \u0648\u0646\u0648\u0639 \u0627\u0644\u062e\u0637 \u0645\u0623\u0644\u0648\u0641 \u0644\u0644\u063a\u0627\u064a\u0629\u060c \u0648\u0623\u0633\u0644\u0648\u0628 \u0627\u0644\u062a\u062d\u062f\u062b \u0641\u064a \u0627\u0644\u062a\u0635\u0645\u064a\u0645 \u064a\u0644\u0645\u0633 \u0642\u0644\u0628\u0643 \u0645\u0628\u0627\u0634\u0631\u0629. \u062d\u062a\u0649 \u0642\u0628\u0644 \u0623\u0646 \u062a\u0644\u0645\u062d \u0639\u064a\u0646\u0627\u0643\u0650 \u0627\u0644\u0634\u0639\u0627\u0631 \u0627\u0644\u0645\u0648\u062c\u0648\u062f \u0641\u064a \u0627\u0644\u0632\u0627\u0648\u064a\u0629\u060c \u0639\u0631\u0641\u062a\u0650 \u0641\u0648\u0631\u064b\u0627 \u0645\u0646 \u0647\u064a \u0647\u0630\u0647 \u0627\u0644\u0634\u0631\u0643\u0629.<\/p>\n<p style=\"text-align: center;\" data-path-to-node=\"8\">\u0647\u0630\u0627 \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u0628\u0633\u064a\u0637 \u0647\u0648 \u0627\u0644\u0641\u0627\u0631\u0642 \u0627\u0644\u062d\u0642\u064a\u0642\u064a \u0628\u064a\u0646 \u0645\u0634\u0631\u0648\u0639 \u064a\u0645\u062a\u0644\u0643 \u0645\u062c\u0631\u062f &#8220;\u0644\u0648\u062c\u0648&#8221; \u0648\u0645\u0634\u0631\u0648\u0639 \u064a\u0645\u062a\u0644\u0643 <b data-path-to-node=\"8\" data-index-in-node=\"79\">\u0647\u0648\u064a\u0629 \u0628\u0635\u0631\u064a\u0629 \u0645\u062a\u0643\u0627\u0645\u0644\u0629<\/b>.<\/p>\n<p style=\"text-align: center;\" data-path-to-node=\"9\">\u0641\u064a \u0633\u0648\u0642 \u0627\u0644\u0643\u0648\u064a\u062a \u0627\u0644\u0645\u0632\u062f\u062d\u0645 \u0628\u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u0645\u062a\u0634\u0627\u0628\u0647\u0629\u060c \u064a\u0631\u062a\u0643\u0628 \u0627\u0644\u0643\u062b\u064a\u0631 \u0645\u0646 \u0623\u0635\u062d\u0627\u0628 \u0627\u0644\u0645\u0634\u0627\u0631\u064a\u0639 \u062e\u0637\u0623\u064b \u0641\u0627\u062f\u062d\u064b\u0627 \u0628\u0627\u0644\u0627\u0639\u062a\u0642\u0627\u062f \u0623\u0646 \u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0634\u0639\u0627\u0631 (Logo) \u0647\u0648 \u0643\u0644 \u0634\u064a\u0621. \u0644\u0643\u0646 \u0627\u0644\u062d\u0642\u064a\u0642\u0629 \u062a\u0643\u0645\u0646 \u0641\u064a \u0633\u0624\u0627\u0644 \u062c\u0648\u0647\u0631\u064a: <b data-path-to-node=\"9\" data-index-in-node=\"171\">\u0644\u0648 \u062d\u062c\u0628\u0646\u0627 \u0634\u0639\u0627\u0631\u0643 \u062a\u0645\u0627\u0645\u064b\u0627 \u0639\u0646 \u0645\u0646\u062a\u062c\u0627\u062a\u0643 \u0648\u062a\u0635\u0627\u0645\u064a\u0645\u0643\u060c \u0647\u0644 \u0633\u064a\u062a\u0645\u0643\u0646 \u0639\u0645\u0644\u0627\u0626\u0643 \u0645\u0646 \u0627\u0644\u062a\u0639\u0631\u0641 \u0639\u0644\u064a\u0643\u061f<\/b> \u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u0645\u0642\u0627\u0644 \u0645\u0646 <b data-path-to-node=\"9\" data-index-in-node=\"264\">\u0628\u0631\u0627\u0646\u062f \u0644\u064a\u0641\u062a (Brand Lift)<\/b>\u060c \u0633\u0646\u0634\u0631\u062d \u0644\u0643\u0650 \u0644\u0645\u0627\u0630\u0627 \u062a\u062d\u062a\u0627\u062c\u064a\u0646 \u0625\u0644\u0649 \u0645\u0627 \u0647\u0648 \u0623\u0628\u0639\u062f \u0645\u0646 \u0627\u0644\u0634\u0639\u0627\u0631 \u0644\u0628\u0646\u0627\u0621 \u0639\u0644\u0627\u0645\u0629 \u062a\u062c\u0627\u0631\u064a\u0629 \u0644\u0627 \u062a\u064f\u0646\u0633\u0649.<\/p>\n<h2 style=\"text-align: center;\" data-path-to-node=\"11\">\u0627\u0644\u0634\u0639\u0627\u0631 \u0645\u0642\u0627\u0628\u0644 \u0627\u0644\u0647\u0648\u064a\u0629 \u0627\u0644\u0628\u0635\u0631\u064a\u0629: \u0645\u0627 \u0647\u0648 \u0627\u0644\u0641\u0627\u0631\u0642\u061f<\/h2>\n<p style=\"text-align: center;\" data-path-to-node=\"12\">\u0644\u0643\u064a \u062a\u062a\u0636\u062d \u0627\u0644\u0631\u0624\u064a\u0629\u060c \u062f\u0639\u0646\u0627 \u0646\u0628\u0633\u0637 \u0627\u0644\u0645\u0641\u0627\u0647\u064a\u0645 \u0628\u0623\u0633\u0644\u0648\u0628 \u0639\u0645\u0644\u064a:<\/p>\n<ul style=\"text-align: center;\" data-path-to-node=\"13\">\n<li>\n<p data-path-to-node=\"13,0,0\"><b data-path-to-node=\"13,0,0\" data-index-in-node=\"0\">\u0627\u0644\u0634\u0639\u0627\u0631 (Logo):<\/b> \u0647\u0648 \u0645\u062c\u0631\u062f \u062a\u0648\u0642\u064a\u0639 \u0623\u0648 &#8220;\u0631\u0645\u0632 \u062a\u0639\u0631\u064a\u0641&#8221; \u0633\u0631\u064a\u0639 \u0644\u0644\u0634\u0631\u0643\u0629. \u0625\u0646\u0647 \u0645\u062b\u0644 &#8220;\u0627\u0644\u0627\u0633\u0645 \u0627\u0644\u0634\u062e\u0635\u064a&#8221;\u061b \u064a\u062d\u062f\u062f \u0645\u0646 \u0623\u0646\u062a\u0650\u060c \u0644\u0643\u0646\u0647 \u0644\u0627 \u064a\u062e\u0628\u0631 \u0627\u0644\u0622\u062e\u0631\u064a\u0646 \u0639\u0646 \u0634\u062e\u0635\u064a\u062a\u0643\u060c \u0623\u0633\u0644\u0648\u0628\u0643\u060c \u0623\u0648 \u0637\u0631\u064a\u0642\u0629 \u062a\u0639\u0627\u0645\u0644\u0643.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"13,1,0\"><b data-path-to-node=\"13,1,0\" data-index-in-node=\"0\">\u0627\u0644\u0647\u0648\u064a\u0629 \u0627\u0644\u0628\u0635\u0631\u064a\u0629 (Visual Identity):<\/b> \u0647\u064a \u0627\u0644\u0645\u0646\u0638\u0648\u0645\u0629 \u0627\u0644\u0628\u0635\u0631\u064a\u0629 \u0627\u0644\u0643\u0627\u0645\u0644\u0629 \u0627\u0644\u062a\u064a \u062a\u0639\u0628\u0631 \u0639\u0646 \u0634\u062e\u0635\u064a\u0629 \u0627\u0644\u0628\u064a\u0632\u0646\u0633. \u062a\u0634\u0645\u0644 \u0627\u0644\u0623\u0644\u0648\u0627\u0646\u060c \u0627\u0644\u062e\u0637\u0648\u0637\u060c \u0627\u0644\u0623\u0634\u0643\u0627\u0644\u060c \u0623\u0633\u0644\u0648\u0628 \u0627\u0644\u062a\u0635\u0648\u064a\u0631\u060c \u0648\u0646\u0645\u0637 \u0627\u0644\u062a\u0635\u0627\u0645\u064a\u0645 \u0639\u0644\u0649 \u0627\u0644\u0633\u0648\u0634\u064a\u0627\u0644 \u0645\u064a\u062f\u064a\u0627 \u0648\u0645\u0648\u0627\u062f \u0627\u0644\u062a\u063a\u0644\u064a\u0641 (Packaging). \u0625\u0646\u0647\u0627 &#8220;\u0627\u0644\u0647\u064a\u0626\u0629 \u0648\u0627\u0644\u0623\u0633\u0644\u0648\u0628&#8221; \u0627\u0644\u0630\u064a \u062a\u0638\u0647\u0631\u064a\u0646 \u0628\u0647 \u0623\u0645\u0627\u0645 \u0627\u0644\u0639\u0627\u0644\u0645.<\/p>\n<\/li>\n<\/ul>\n<p style=\"text-align: center;\" data-path-to-node=\"14\">\u0625\u0630\u0627 \u0643\u0627\u0646 \u0627\u0644\u0634\u0639\u0627\u0631 \u0647\u0648 \u0631\u0623\u0633 \u0627\u0644\u062c\u0628\u0644 \u0627\u0644\u062c\u0644\u064a\u062f\u064a \u0627\u0644\u0638\u0627\u0647\u0631\u060c \u0641\u0625\u0646 \u0627\u0644\u0647\u0648\u064a\u0629 \u0627\u0644\u0628\u0635\u0631\u064a\u0629 \u0647\u064a \u0627\u0644\u0643\u062a\u0644\u0629 \u0627\u0644\u0636\u062e\u0645\u0629 \u0627\u0644\u062f\u0627\u0639\u0645\u0629 \u0644\u0647 \u062a\u062d\u062a \u0627\u0644\u0645\u0627\u0621.<\/p>\n<h2 style=\"text-align: center;\" data-path-to-node=\"16\">\u0631\u0643\u0627\u0626\u0632 \u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0647\u0648\u064a\u0629 \u0627\u0644\u0628\u0635\u0631\u064a\u0629 \u0627\u0644\u0645\u062a\u0643\u0627\u0645\u0644\u0629 (\u0645\u0627 \u0648\u0631\u0627\u0621 \u0627\u0644\u0644\u0648\u062c\u0648)<\/h2>\n<p style=\"text-align: center;\" data-path-to-node=\"17\">\u0639\u0646\u062f\u0645\u0627 \u0646\u0637\u0648\u0631 \u0641\u064a \u0628\u0631\u0627\u0646\u062f \u0644\u064a\u0641\u062a \u0647\u0648\u064a\u0629 \u0628\u0635\u0631\u064a\u0629 \u0644\u0645\u0634\u0631\u0648\u0639\u060c \u0641\u0625\u0646\u0646\u0627 \u0644\u0627 \u0646\u0635\u0645\u0645 \u0631\u0645\u0632\u064b\u0627 \u0641\u062d\u0633\u0628\u060c \u0628\u0644 \u0646\u0628\u0646\u064a \u0646\u0638\u0627\u0645\u064b\u0627 \u0645\u062a\u0646\u0627\u063a\u0645\u064b\u0627 \u064a\u062a\u0643\u0648\u0646 \u0645\u0646:<\/p>\n<h3 style=\"text-align: center;\" data-path-to-node=\"18\">1. \u0644\u0648\u062d\u0629 \u0627\u0644\u0623\u0644\u0648\u0627\u0646 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 (Color Palette)<\/h3>\n<p style=\"text-align: center;\" data-path-to-node=\"19\">\u0627\u0644\u0623\u0644\u0648\u0627\u0646 \u0644\u064a\u0633\u062a \u0644\u0644\u0645\u0638\u0647\u0631 \u0641\u0642\u0637\u060c \u0628\u0644 \u0647\u064a \u0644\u063a\u0629 \u0646\u0641\u0633\u064a\u0629 \u0633\u0631\u064a\u0639\u0629 \u0627\u0644\u062a\u0623\u062b\u064a\u0631. \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u0627\u0644\u0644\u0648\u0646 \u0627\u0644\u0623\u0632\u0631\u0642 \u064a\u0645\u0646\u062d \u0634\u0639\u0648\u0631\u064b\u0627 \u0628\u0627\u0644\u062b\u0642\u0629 \u0648\u0627\u0644\u0623\u0645\u0627\u0646 (\u0645\u0646\u0627\u0633\u0628 \u0644\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0627\u0644\u0645\u0627\u0644\u064a\u0629 \u0648\u0627\u0644\u062e\u062f\u0645\u064a\u0629)\u060c \u0628\u064a\u0646\u0645\u0627 \u064a\u0639\u0628\u0631 \u0627\u0644\u0644\u0648\u0646 \u0627\u0644\u0628\u0646\u0641\u0633\u062c\u064a \u0639\u0646 \u0627\u0644\u0641\u062e\u0627\u0645\u0629 \u0648\u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631. \u0627\u062e\u062a\u064a\u0627\u0631 \u0623\u0644\u0648\u0627\u0646 \u0645\u062a\u0646\u0627\u0633\u0642\u0629 \u0648\u062b\u0627\u0628\u062a\u0629 \u0641\u064a \u0643\u0644 \u0645\u0646\u0635\u0627\u062a\u0643 \u064a\u062c\u0639\u0644 \u0627\u0644\u0639\u0645\u064a\u0644 \u064a\u0631\u0628\u0637 \u0647\u0630\u0647 \u0627\u0644\u0623\u0644\u0648\u0627\u0646 \u0628\u0628\u0631\u0627\u0646\u062f\u0643 \u062a\u0644\u0642\u0627\u0626\u064a\u064b\u0627.<\/p>\n<h3 style=\"text-align: center;\" data-path-to-node=\"20\">2. \u0637\u0628\u0627\u0639\u0629 \u0627\u0644\u062d\u0631\u0648\u0641 \u0648\u0627\u0644\u062e\u0637\u0648\u0637 (Typography)<\/h3>\n<p style=\"text-align: center;\" data-path-to-node=\"21\">\u0627\u0644\u062e\u0637\u0648\u0637 \u0627\u0644\u062a\u064a \u062a\u0633\u062a\u062e\u062f\u0645\u064a\u0646\u0647\u0627 \u0641\u064a \u0645\u0648\u0642\u0639\u0643 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u060c \u0645\u0637\u0628\u0648\u0639\u0627\u062a\u0643\u060c \u0648\u062a\u0635\u0627\u0645\u064a\u0645 \u0627\u0644\u0633\u0648\u0634\u064a\u0627\u0644 \u0645\u064a\u062f\u064a\u0627 \u062a\u0646\u0642\u0644 \u0646\u0628\u0631\u0629 \u0635\u0648\u062a \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629. \u0627\u0644\u062e\u0637\u0648\u0637 \u0627\u0644\u0639\u0631\u064a\u0636\u0629 \u0648\u0627\u0644\u0645\u0633\u062a\u062f\u064a\u0631\u0629 \u062a\u0639\u0628\u0631 \u0639\u0646 \u0627\u0644\u062d\u064a\u0648\u064a\u0629 \u0648\u0627\u0644\u0648\u062f\u060c \u0641\u064a \u062d\u064a\u0646 \u0623\u0646 \u0627\u0644\u062e\u0637\u0648\u0637 \u0627\u0644\u0646\u062d\u064a\u0641\u0629 \u0648\u0627\u0644\u0643\u0644\u0627\u0633\u064a\u0643\u064a\u0629 \u062a\u0639\u0628\u0631 \u0639\u0646 \u0627\u0644\u0631\u0642\u064a \u0648\u0627\u0644\u0645\u0647\u0646\u064a\u0629.<\/p>\n<h3 style=\"text-align: center;\" data-path-to-node=\"22\">3. \u0646\u0645\u0637 \u0627\u0644\u0623\u0634\u0643\u0627\u0644 \u0648\u0627\u0644\u0631\u0633\u0648\u0645\u064a\u0627\u062a (Patterns &amp; Graphics)<\/h3>\n<p style=\"text-align: center;\" data-path-to-node=\"23\">\u0647\u0644 \u062a\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u062e\u0637\u0648\u0637\u064b\u0627 \u0645\u0633\u062a\u0642\u064a\u0645\u0629 \u0648\u062d\u0648\u0627\u0641\u064b\u0627 \u062d\u0627\u062f\u0629\u060c \u0623\u0645 \u0623\u0634\u0643\u0627\u0644\u0627\u064b \u062f\u0627\u0626\u0631\u064a\u0629 \u0648\u0645\u0646\u062d\u0646\u064a\u0627\u062a \u0646\u0627\u0639\u0645\u0629\u061f \u0647\u0630\u0647 \u0627\u0644\u062a\u0641\u0627\u0635\u064a\u0644 \u0627\u0644\u0628\u0635\u0631\u064a\u0629 \u0627\u0644\u0635\u063a\u064a\u0631\u0629 \u062a\u062e\u0644\u0642 &#8220;\u0628\u0635\u0645\u0629&#8221; \u062e\u0627\u0635\u0629 \u062a\u0638\u0647\u0631 \u0641\u064a \u062e\u0644\u0641\u064a\u0627\u062a \u062a\u0635\u0627\u0645\u064a\u0645\u0643 \u0648\u0639\u0644\u0628 \u0645\u0646\u062a\u062c\u0627\u062a\u0643 \u0648\u062a\u062c\u0639\u0644\u0647\u0627 \u0641\u0631\u064a\u062f\u0629 \u0648\u0645\u0645\u064a\u0632\u0629 \u0628\u0645\u062c\u0631\u062f \u0627\u0644\u0646\u0638\u0631 \u0625\u0644\u064a\u0647\u0627.<\/p>\n<h3 style=\"text-align: center;\" data-path-to-node=\"24\">4. \u0623\u0633\u0644\u0648\u0628 \u0627\u0644\u0635\u0648\u0631 \u0648\u0627\u0644\u062a\u062d\u0631\u064a\u0631 (Photography Style)<\/h3>\n<p style=\"text-align: center;\" data-path-to-node=\"25\">\u0637\u0631\u064a\u0642\u0629 \u0627\u0644\u062a\u0642\u0627\u0637 \u0635\u0648\u0631 \u0645\u0646\u062a\u062c\u0627\u062a\u0643\u060c \u0648\u062a\u062f\u0631\u062c\u0627\u062a \u0627\u0644\u0623\u0644\u0648\u0627\u0646 \u0641\u064a\u0647\u0627\u060c \u0648\u0646\u0648\u0639 \u0627\u0644\u0625\u0636\u0627\u0621\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0629 (\u0633\u0648\u0627\u0621 \u0643\u0627\u0646\u062a \u0637\u0628\u064a\u0639\u064a\u0629 \u0646\u0627\u0639\u0645\u0629 \u0623\u0648 \u0625\u0636\u0627\u0621\u0629 \u0627\u0633\u062a\u0648\u062f\u064a\u0648 \u0642\u0648\u064a\u0629 \u0648\u0645\u062a\u0628\u0627\u064a\u0646\u0629) \u064a\u062c\u0628 \u0623\u0646 \u062a\u0633\u064a\u0631 \u0648\u0641\u0642 \u0646\u0645\u0637 \u0645\u0648\u062d\u062f \u064a\u0639\u0632\u0632 \u0645\u0646 \u0647\u0648\u064a\u0629 \u0627\u0644\u0628\u0631\u0627\u0646\u062f.<\/p>\n<h2 style=\"text-align: center;\" data-path-to-node=\"27\">\u0644\u0645\u0627\u0630\u0627 \u062a\u062d\u062a\u0627\u062c\u064a\u0646 \u0625\u0644\u0649 \u062a\u0635\u0645\u064a\u0645 \u0647\u0648\u064a\u0629 \u0628\u0635\u0631\u064a\u0629 \u0642\u0648\u064a\u0629 \u0644\u0645\u0634\u0631\u0648\u0639\u0643 \u0641\u064a \u0627\u0644\u0643\u0648\u064a\u062a\u061f<\/h2>\n<ul style=\"text-align: center;\" data-path-to-node=\"28\">\n<li>\n<p data-path-to-node=\"28,0,0\"><b data-path-to-node=\"28,0,0\" data-index-in-node=\"0\">\u062e\u0644\u0642 \u0627\u0646\u0637\u0628\u0627\u0639 \u0627\u062d\u062a\u0631\u0627\u0641\u064a \u064a\u062f\u0648\u0645:<\/b> \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0643\u0648\u064a\u062a\u064a \u0630\u0643\u064a \u0648\u064a\u0628\u062d\u062b \u062f\u0627\u0626\u0645\u064b\u0627 \u0639\u0646 \u0627\u0644\u062c\u0648\u062f\u0629. \u0627\u0644\u0647\u0648\u064a\u0629 \u0627\u0644\u0628\u0635\u0631\u064a\u0629 \u0627\u0644\u0645\u062a\u0633\u0642\u0629 \u062a\u0639\u0637\u064a \u0625\u064a\u062d\u0627\u0621\u064b \u0641\u0648\u0631\u064a\u0627\u064b \u0628\u0623\u0646\u0643\u0650 \u0634\u0631\u0643\u0629 \u0631\u0627\u0626\u062f\u0629 \u0648\u0645\u0648\u062b\u0648\u0642\u0629 \u062a\u0647\u062a\u0645 \u0628\u0623\u062f\u0642 \u0627\u0644\u062a\u0641\u0627\u0635\u064a\u0644.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"28,1,0\"><b data-path-to-node=\"28,1,0\" data-index-in-node=\"0\">\u062a\u0633\u0647\u064a\u0644 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642:<\/b> \u0639\u0646\u062f\u0645\u0627 \u062a\u0643\u0648\u0646 \u0647\u0648\u064a\u062a\u0643 \u0627\u0644\u0628\u0635\u0631\u064a\u0629 \u0648\u0627\u0636\u062d\u0629 \u0648\u0645\u062d\u062f\u062f\u0629 \u0641\u064a \u0643\u062a\u064a\u0628 \u0625\u0631\u0634\u0627\u062f\u0627\u062a (Brand Guidelines)\u060c \u064a\u0635\u0628\u062d \u0645\u0646 \u0627\u0644\u0633\u0647\u0644 \u062c\u062f\u064b\u0627 \u0639\u0644\u0649 \u0623\u064a \u0645\u0635\u0645\u0645 \u0623\u0648 \u0645\u0633\u0648\u0642 \u0627\u0644\u0639\u0645\u0644 \u0639\u0644\u0649 \u062d\u0645\u0644\u0627\u062a\u0643 \u0648\u0625\u0646\u062a\u0627\u062c \u062a\u0635\u0627\u0645\u064a\u0645 \u0645\u062a\u0646\u0627\u0633\u0642\u0629 \u0628\u0633\u0631\u0639\u0629 \u0648\u062f\u0648\u0646 \u062a\u0634\u062a\u062a.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"28,2,0\"><b data-path-to-node=\"28,2,0\" data-index-in-node=\"0\">\u0628\u0646\u0627\u0621 \u0627\u0631\u062a\u0628\u0627\u0637 \u0639\u0627\u0637\u0641\u064a \u0637\u0648\u064a\u0644 \u0627\u0644\u0645\u062f\u0649:<\/b> \u0627\u0644\u0628\u0634\u0631 \u0643\u0627\u0626\u0646\u0627\u062a \u0628\u0635\u0631\u064a\u0629 \u064a\u062a\u0630\u0643\u0631\u0648\u0646 \u0627\u0644\u0623\u0634\u0643\u0627\u0644 \u0648\u0627\u0644\u0623\u0644\u0648\u0627\u0646 \u0648\u0627\u0644\u0623\u0646\u0645\u0627\u0637 \u0628\u0634\u0643\u0644 \u0623\u0633\u0631\u0639 \u0628\u0643\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0648\u0627\u0644\u0634\u0639\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u062c\u0631\u062f\u0629.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"28,3,0\"><b data-path-to-node=\"28,3,0\" data-index-in-node=\"0\">\u062a\u0628\u0631\u064a\u0631 \u0627\u0644\u0642\u064a\u0645\u0629 \u0648\u0627\u0644\u0623\u0633\u0639\u0627\u0631:<\/b> \u0627\u0644\u0647\u0648\u064a\u0629 \u0627\u0644\u0641\u0627\u062e\u0631\u0629 \u062a\u0631\u0641\u0639 \u0645\u0646 &#8220;\u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u0645\u062f\u0631\u0643\u0629&#8221; \u0644\u0644\u0645\u0646\u062a\u062c \u0641\u064a \u0639\u064a\u0646 \u0627\u0644\u0639\u0645\u064a\u0644\u060c \u0645\u0645\u0627 \u064a\u062c\u0639\u0644\u0647 \u064a\u062f\u0641\u0639 \u0628\u062d\u0628 \u0645\u0642\u0627\u0628\u0644 \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u062a\u062c\u0631\u0628\u0629 \u0628\u0635\u0631\u064a\u0629 \u0648\u062e\u062f\u0645\u064a\u0629 \u0645\u0645\u064a\u0632\u0629 \u0628\u0627\u0644\u0643\u0627\u0645\u0644.<\/p>\n<\/li>\n<\/ul>\n<h2 style=\"text-align: center;\" data-path-to-node=\"30\">\u0643\u064a\u0641 \u062a\u062d\u0648\u0644 Brand Lift \u0645\u0634\u0631\u0648\u0639\u0643 \u0625\u0644\u0649 \u0628\u0631\u0627\u0646\u062f \u0645\u062a\u0643\u0627\u0645\u0644\u061f<\/h2>\n<p style=\"text-align: center;\" data-path-to-node=\"31\">\u0646\u062d\u0646 \u0641\u064a <b data-path-to-node=\"31\" data-index-in-node=\"7\">\u0628\u0631\u0627\u0646\u062f \u0644\u064a\u0641\u062a (Brand Lift)<\/b> \u0644\u0627 \u0646\u0628\u064a\u0639 \u062a\u0635\u0645\u064a\u0645\u0627\u062a \u0639\u0627\u0628\u0631\u0629\u060c \u0628\u0644 \u0646\u0635\u0645\u0645 \u062a\u062c\u0627\u0631\u0628 \u0628\u0635\u0631\u064a\u0629 \u062a\u0639\u0644\u0642 \u0641\u064a \u0627\u0644\u0623\u0630\u0647\u0627\u0646. \u0646\u0639\u0645\u0644 \u0645\u0639\u0643 \u062e\u0637\u0648\u0629 \u0628\u062e\u0637\u0648\u0629 \u0645\u0646 \u0623\u062c\u0644:<\/p>\n<ul style=\"text-align: center;\" data-path-to-node=\"32\">\n<li>\n<p data-path-to-node=\"32,0,0\">\u0635\u064a\u0627\u063a\u0629 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0628\u0635\u0631\u064a\u0629 \u0641\u0631\u064a\u062f\u0629 \u0645\u0628\u0646\u064a\u0629 \u0639\u0644\u0649 \u062f\u0631\u0627\u0633\u0629 \u0645\u0646\u0627\u0641\u0633\u064a\u0643 \u0648\u0633\u0644\u0648\u0643 \u062c\u0645\u0647\u0648\u0631\u0643 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641 \u0641\u064a \u0627\u0644\u0643\u0648\u064a\u062a.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"32,1,0\">\u062a\u0635\u0645\u064a\u0645 \u0643\u062a\u064a\u0628 \u0625\u0631\u0634\u0627\u062f\u0627\u062a \u0634\u0627\u0645\u0644 \u0644\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 (Brand Book) \u064a\u0648\u0636\u062d \u0643\u064a\u0641\u064a\u0629 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0623\u0644\u0648\u0627\u0646 \u0648\u0627\u0644\u062e\u0637\u0648\u0637 \u0628\u062f\u0642\u0629 \u0644\u0636\u0645\u0627\u0646 \u062b\u0628\u0627\u062a \u0627\u0644\u0647\u0648\u064a\u0629 \u0623\u064a\u0646\u0645\u0627 \u0638\u0647\u0631\u062a.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"32,2,0\">\u062a\u0635\u0645\u064a\u0645 \u062a\u0637\u0628\u064a\u0642\u0627\u062a \u0627\u0644\u0647\u0648\u064a\u0629 \u0628\u0627\u0644\u0643\u0627\u0645\u0644\u061b \u0628\u062f\u0621\u064b\u0627 \u0645\u0646 \u0643\u0631\u0648\u062a \u0627\u0644\u0639\u0645\u0644 \u0648\u0627\u0644\u0641\u0648\u0627\u062a\u064a\u0631\u060c \u0648\u0635\u0648\u0644\u0627\u064b \u0625\u0644\u0649 \u0639\u0644\u0628 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a (Packaging) \u0648\u0648\u0627\u062c\u0647\u0627\u062a \u0627\u0644\u0645\u062a\u062c\u0631 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0648\u062d\u0633\u0627\u0628\u0627\u062a \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a.<\/p>\n<\/li>\n<\/ul>\n<h3 style=\"text-align: center;\" data-path-to-node=\"33\">\u0627\u0644\u062e\u0644\u0627\u0635\u0629: \u0644\u0627 \u062a\u0643\u062a\u0641\u064a \u0628\u0634\u0639\u0627\u0631.. \u0627\u0628\u0646\u064a \u0647\u0648\u064a\u0629 \u062a\u0639\u064a\u0634<\/h3>\n<p style=\"text-align: center;\" data-path-to-node=\"34\">\u0627\u0644\u0634\u0639\u0627\u0631 \u0642\u062f \u064a\u062b\u064a\u0631 \u0627\u0644\u0641\u0636\u0648\u0644\u060c \u0644\u0643\u0646 \u0627\u0644\u0647\u0648\u064a\u0629 \u0627\u0644\u0628\u0635\u0631\u064a\u0629 \u0627\u0644\u0645\u062a\u0643\u0627\u0645\u0644\u0629 \u0647\u064a \u0627\u0644\u062a\u064a \u062a\u0628\u0646\u064a \u0627\u0644\u0648\u0644\u0627\u0621 \u0648\u062a\u062c\u0639\u0644 \u0627\u0644\u0639\u0645\u064a\u0644 \u064a\u062a\u0639\u0631\u0641 \u0639\u0644\u064a\u0643\u0650 \u0648\u064a\u062e\u062a\u0627\u0631\u0643\u0650 \u0648\u0633\u0637 \u0645\u0626\u0627\u062a \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646 \u062d\u062a\u0649 \u0644\u0648 \u0644\u0645 \u064a\u0642\u0631\u0623 \u0627\u0633\u0645\u0643.<\/p>\n<p style=\"text-align: center;\" data-path-to-node=\"35\">\u0647\u0644 \u062a\u0631\u063a\u0628\u064a\u0646 \u0641\u064a \u0627\u0644\u062a\u062d\u0642\u0642 \u0645\u0646 \u0642\u0648\u0629 \u0647\u0648\u064a\u062a\u0643 \u0627\u0644\u062d\u0627\u0644\u064a\u0629 \u0648\u062a\u0637\u0648\u064a\u0631\u0647\u0627 \u0644\u062a\u0646\u0628\u0636 \u0628\u0627\u0644\u062d\u064a\u0627\u0629 \u0648\u062a\u062c\u0630\u0628 \u0639\u0645\u0644\u0627\u0626\u0643 \u0628\u0630\u0643\u0627\u0621\u061f<\/p>\n<p style=\"text-align: center;\" 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