{"id":6155,"date":"2026-06-03T18:47:56","date_gmt":"2026-06-03T18:47:56","guid":{"rendered":"https:\/\/brandliftkw.com\/?p=6155"},"modified":"2026-06-03T18:47:56","modified_gmt":"2026-06-03T18:47:56","slug":"%d8%a7%d9%84%d9%81%d8%b1%d9%82-%d8%a8%d9%8a%d9%86-%d8%a7%d9%84%d8%aa%d8%b3%d9%88%d9%8a%d9%82-%d8%a7%d9%84%d8%b9%d8%b4%d9%88%d8%a7%d8%a6%d9%8a-%d9%88%d8%a7%d9%84%d8%aa%d8%b3%d9%88%d9%8a%d9%82-%d8%a7","status":"publish","type":"post","link":"https:\/\/brandliftkw.com\/en\/%d8%a7%d9%84%d9%81%d8%b1%d9%82-%d8%a8%d9%8a%d9%86-%d8%a7%d9%84%d8%aa%d8%b3%d9%88%d9%8a%d9%82-%d8%a7%d9%84%d8%b9%d8%b4%d9%88%d8%a7%d8%a6%d9%8a-%d9%88%d8%a7%d9%84%d8%aa%d8%b3%d9%88%d9%8a%d9%82-%d8%a7\/","title":{"rendered":"\u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0639\u0634\u0648\u0627\u0626\u064a \u0648\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0645\u0628\u0646\u064a \u0639\u0644\u0649 \u062e\u0637\u0629 \u0648\u0627\u0636\u062d\u0629"},"content":{"rendered":"<h2 style=\"text-align: center;\" data-path-to-node=\"6\">\u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0639\u0634\u0648\u0627\u0626\u064a \u0648\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0645\u0628\u0646\u064a \u0639\u0644\u0649 \u062e\u0637\u0629 \u0648\u0627\u0636\u062d\u0629<\/h2>\n<div id=\"model-response-message-contentr_a0ab47a3143b8ada\" class=\"markdown markdown-main-panel enable-updated-hr-color\" dir=\"rtl\" aria-live=\"polite\" aria-busy=\"false\">\n<p style=\"text-align: center;\" data-path-to-node=\"7\">\u0647\u0644 \u062a\u0637\u0644\u0642 \u062d\u0645\u0644\u0627\u062a\u0643 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 &#8220;\u0627\u0644\u0645\u0632\u0627\u062c&#8221; \u0623\u0648 \u0644\u0645\u062c\u0631\u062f \u0633\u062f \u0627\u0644\u0641\u0631\u0627\u063a \u0641\u064a \u062d\u0633\u0627\u0628\u0627\u062a \u0627\u0644\u0633\u0648\u0634\u064a\u0627\u0644 \u0645\u064a\u062f\u064a\u0627\u061f \u0647\u0644 \u062a\u0646\u0641\u0642 \u0645\u064a\u0632\u0627\u0646\u064a\u0627\u062a \u0645\u062a\u0641\u0627\u0648\u062a\u0629 \u0643\u0644 \u0634\u0647\u0631 \u062f\u0648\u0646 \u0627\u0644\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u062a\u062d\u062f\u064a\u062f \u0623\u064a \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u062d\u0642\u0642\u062a \u0644\u0643 \u0627\u0644\u0639\u0627\u0626\u062f \u0627\u0644\u0623\u0641\u0636\u0644\u061f \u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u0625\u062c\u0627\u0628\u062a\u0643 \u0628\u0646\u0639\u0645\u060c \u0641\u0623\u0646\u062a \u062a\u0642\u0639 \u0641\u064a \u0627\u0644\u0641\u062e \u0627\u0644\u0623\u0643\u0628\u0631 \u0627\u0644\u0630\u064a \u064a\u0647\u062f\u062f \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0646\u0627\u0634\u0626\u0629 \u0648\u0627\u0644\u0645\u0634\u0627\u0631\u064a\u0639 \u0641\u064a \u0627\u0644\u0643\u0648\u064a\u062a: \u0641\u062e <b data-path-to-node=\"7\" data-index-in-node=\"282\">\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0639\u0634\u0648\u0627\u0626\u064a<\/b>.<\/p>\n<p style=\"text-align: center;\" data-path-to-node=\"8\">\u0641\u064a \u0633\u0648\u0642 \u0645\u0641\u062a\u0648\u062d \u0648\u0639\u0627\u0644\u064a \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629\u060c \u064a\u0643\u0645\u0646 \u0627\u0644\u0641\u0627\u0631\u0642 \u0627\u0644\u062c\u0648\u0647\u0631\u064a \u0628\u064a\u0646 \u0627\u0644\u0645\u062a\u0627\u062c\u0631 \u0648\u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062d\u0642\u0642 \u0646\u0645\u0648\u064b\u0627 \u0645\u0633\u062a\u062f\u0627\u0645\u064b\u0627\u060c \u0648\u062a\u0644\u0643 \u0627\u0644\u062a\u064a \u062a\u0635\u0627\u0631\u0639 \u0644\u0644\u0628\u0642\u0627\u0621\u060c \u0641\u064a \u0637\u0631\u064a\u0642\u0629 \u0625\u062f\u0627\u0631\u0629 \u062c\u0647\u0648\u062f\u0647\u0627 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629. \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0644\u064a\u0633 \u0636\u0631\u0628\u0629 \u062d\u0638 \u0623\u0648 \u0645\u062c\u0631\u062f \u0645\u0646\u0634\u0648\u0631\u0627\u062a \u062c\u0630\u0627\u0628\u0629 \u064a\u062a\u0645 \u0631\u0641\u0639\u0647\u0627 \u0628\u0634\u0643\u0644 \u0639\u0634\u0648\u0627\u0626\u064a\u060c \u0628\u0644 \u0647\u0648 \u0645\u0646\u0638\u0648\u0645\u0629 \u0645\u062a\u0643\u0627\u0645\u0644\u0629 \u062a\u0633\u064a\u0631 \u0648\u0641\u0642 \u0628\u0648\u0635\u0644\u0629 \u0645\u062d\u062f\u062f\u0629. \u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u062f\u0644\u064a\u0644 \u0645\u0646 <b data-path-to-node=\"8\" data-index-in-node=\"279\">\u0628\u0631\u0627\u0646\u062f \u0644\u064a\u0641\u062a (Brand Lift)<\/b>\u060c \u0633\u0646\u0639\u0642\u062f \u0645\u0642\u0627\u0631\u0646\u0629 \u0634\u0627\u0645\u0644\u0629 \u062a\u0643\u0634\u0641 \u0644\u0643 \u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 \u0641\u0648\u0636\u0649 \u0627\u0644\u0639\u0634\u0648\u0627\u0626\u064a\u0629 \u0648\u0623\u0631\u0628\u0627\u062d \u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a.<\/p>\n<h2 style=\"text-align: center;\" data-path-to-node=\"10\">\u0623\u0648\u0644\u064b\u0627: \u0645\u0627 \u0647\u0648 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0639\u0634\u0648\u0627\u0626\u064a\u061f (\u0646\u0632\u064a\u0641 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0627\u062a \u0627\u0644\u0635\u0627\u0645\u062a)<\/h2>\n<p style=\"text-align: center;\" data-path-to-node=\"11\">\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0639\u0634\u0648\u0627\u0626\u064a \u0647\u0648 \u0627\u0644\u0627\u0639\u062a\u0645\u0627\u062f \u0639\u0644\u0649 \u0631\u062f\u0648\u062f \u0627\u0644\u0623\u0641\u0639\u0627\u0644 \u0627\u0644\u0644\u062d\u0638\u064a\u0629 \u062f\u0648\u0646 \u0627\u0644\u0627\u0633\u062a\u0646\u0627\u062f \u0625\u0644\u0649 \u0631\u0624\u064a\u0629 \u0637\u0648\u064a\u0644\u0629 \u0627\u0644\u0645\u062f\u0649 \u0623\u0648 \u0623\u0631\u0642\u0627\u0645 \u062d\u0642\u064a\u0642\u064a\u0629.<\/p>\n<h3 style=\"text-align: center;\" data-path-to-node=\"12\">\u0623\u0628\u0631\u0632 \u0645\u0638\u0627\u0647\u0631 \u0648\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u0639\u0634\u0648\u0627\u0626\u064a\u0629:<\/h3>\n<ul style=\"text-align: center;\" data-path-to-node=\"13\">\n<li>\n<p data-path-to-node=\"13,0,0\"><b data-path-to-node=\"13,0,0\" data-index-in-node=\"0\">\u063a\u064a\u0627\u0628 \u0647\u0648\u064a\u0629 \u0648\u0627\u0636\u062d\u0629 \u0644\u0644\u062c\u0645\u0647\u0648\u0631:<\/b> \u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u062c\u0645\u064a\u0639 \u0641\u064a \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0645\u0645\u0648\u0644\u0629 \u0638\u0646\u064b\u0627 \u0623\u0646 \u0627\u0644\u0645\u0646\u062a\u062c \u064a\u0646\u0627\u0633\u0628 \u0643\u0627\u0641\u0629 \u0634\u0631\u0627\u0626\u062d \u0627\u0644\u0645\u062c\u062a\u0645\u0639 \u0641\u064a \u0627\u0644\u0643\u0648\u064a\u062a.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"13,1,0\"><b data-path-to-node=\"13,1,0\" data-index-in-node=\"0\">\u0627\u0644\u0646\u0634\u0631 \u0627\u0644\u0645\u062a\u0642\u0637\u0639 \u0648\u0641\u0648\u0636\u0649 \u0627\u0644\u0645\u062d\u062a\u0648\u0649:<\/b> \u064a\u0648\u0645 \u064a\u064f\u0646\u0634\u0631 \u0641\u064a\u0647 5 \u0645\u0646\u0634\u0648\u0631\u0627\u062a\u060c \u0648\u062a\u0645\u0631 \u0628\u0639\u062f\u0647 \u0623\u0633\u0627\u0628\u064a\u0639 \u0645\u0646 \u0627\u0644\u0635\u0645\u062a \u0627\u0644\u062a\u0627\u0645\u060c \u0645\u0639 \u0639\u062f\u0645 \u0648\u062c\u0648\u062f \u0641\u0626\u0627\u062a \u0645\u062d\u062a\u0648\u0649 (Content Pillars) \u0648\u0627\u0636\u062d\u0629.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"13,2,0\"><b data-path-to-node=\"13,2,0\" data-index-in-node=\"0\">\u0627\u0644\u062a\u0646\u0642\u0644 \u063a\u064a\u0631 \u0627\u0644\u0645\u062f\u0631\u0648\u0633 \u0628\u064a\u0646 \u0627\u0644\u0645\u0646\u0635\u0627\u062a:<\/b> \u0641\u062a\u062d \u062d\u0633\u0627\u0628\u0627\u062a \u0639\u0644\u0649 \u0625\u0646\u0633\u062a\u063a\u0631\u0627\u0645\u060c \u0633\u0646\u0627\u0628 \u0634\u0627\u062a\u060c \u0648\u062a\u064a\u0643 \u062a\u0648\u0643 \u062f\u0641\u0639\u0629 \u0648\u0627\u062d\u062f\u0629 \u0648\u0625\u062f\u0627\u0631\u062a\u0647\u0627 \u0628\u0623\u0633\u0644\u0648\u0628 \u0645\u0648\u062d\u062f \u062f\u0648\u0646 \u0641\u0647\u0645 \u0637\u0628\u064a\u0639\u0629 \u062c\u0645\u0647\u0648\u0631 \u0643\u0644 \u0645\u0646\u0635\u0629.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"13,3,0\"><b data-path-to-node=\"13,3,0\" data-index-in-node=\"0\">\u0625\u0647\u0645\u0627\u0644 \u0644\u063a\u0629 \u0627\u0644\u0623\u0631\u0642\u0627\u0645:<\/b> \u0639\u062f\u0645 \u0645\u0631\u0627\u0642\u0628\u0629 \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621\u060c \u0648\u0627\u0644\u0627\u0643\u062a\u0641\u0627\u0621 \u0628\u0645\u0634\u0627\u0647\u062f\u0629 \u0639\u062f\u062f \u0627\u0644\u0625\u0639\u062c\u0627\u0628\u0627\u062a (Likes) \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u062a\u062a\u0628\u0639 \u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0648\u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0627\u0644\u0641\u0639\u0644\u064a\u0629.<\/p>\n<\/li>\n<\/ul>\n<h2 style=\"text-align: center;\" data-path-to-node=\"15\">\u062b\u0627\u0646\u064a\u064b\u0627: \u0645\u0627 \u0647\u0648 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0645\u0628\u0646\u064a \u0639\u0644\u0649 \u062e\u0637\u0629 \u0648\u0627\u0636\u062d\u0629\u061f (\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0630\u0643\u064a \u0628\u0639\u0648\u0627\u0626\u062f \u0645\u0636\u0627\u0639\u0641\u0629)<\/h2>\n<p style=\"text-align: center;\" data-path-to-node=\"16\">\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0623\u0648 \u0627\u0644\u0645\u0628\u0646\u064a \u0639\u0644\u0649 \u062e\u0637\u0629 \u0648\u0627\u0636\u062d\u0629 \u0647\u0648 \u0639\u0645\u0644\u064a\u0629 \u0645\u062f\u0631\u0648\u0633\u0629 \u062a\u0628\u062f\u0623 \u0628\u062c\u0645\u0639 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a\u060c \u0648\u062a\u0645\u0631 \u0628\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0623\u0647\u062f\u0627\u0641\u060c \u0648\u062a\u0646\u062a\u0647\u064a \u0628\u0625\u0637\u0644\u0627\u0642 \u062d\u0645\u0644\u0627\u062a \u0645\u0648\u062c\u0647\u0629 \u0628\u062f\u0642\u0629 \u0644\u062a\u0635\u0644 \u0625\u0644\u0649 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u060c \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u060c \u0648\u0628\u0627\u0644\u0631\u0633\u0627\u0644\u0629 \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0647.<\/p>\n<h3 style=\"text-align: center;\" data-path-to-node=\"17\">\u0631\u0643\u0627\u0626\u0632 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0645\u0628\u0646\u064a \u0639\u0644\u0649 \u062e\u0637\u0629:<\/h3>\n<ul style=\"text-align: center;\" data-path-to-node=\"18\">\n<li>\n<p data-path-to-node=\"18,0,0\"><b data-path-to-node=\"18,0,0\" data-index-in-node=\"0\">\u062f\u0631\u0627\u0633\u0629 \u0627\u0644\u0633\u0648\u0642 \u0648\u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646:<\/b> \u0641\u0647\u0645 \u0646\u0642\u0627\u0637 \u0642\u0648\u0629 \u0648\u0636\u0639\u0641 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646 \u0627\u0644\u0645\u0628\u0627\u0634\u0631\u064a\u0646 \u0641\u064a \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0645\u062d\u0644\u064a \u0648\u0627\u0633\u062a\u063a\u0644\u0627\u0644 \u0627\u0644\u0641\u062c\u0648\u0627\u062a \u0644\u0635\u0627\u0644\u062d \u0645\u0634\u0631\u0648\u0639\u0643.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"18,1,0\"><b data-path-to-node=\"18,1,0\" data-index-in-node=\"0\">\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u064a (Buyer Persona):<\/b> \u0631\u0633\u0645 \u0628\u0631\u0648\u0641\u0627\u064a\u0644 \u062f\u0642\u064a\u0642 \u0644\u0639\u0645\u064a\u0644\u0643 (\u0639\u0645\u0631\u0647\u060c \u0627\u0647\u062a\u0645\u0627\u0645\u0627\u062a\u0647\u060c \u0645\u0634\u0627\u0643\u0644\u0647 \u0627\u0644\u064a\u0648\u0645\u064a\u0629\u060c \u0648\u0627\u0644\u0642\u062f\u0631\u0629 \u0627\u0644\u0634\u0631\u0627\u0626\u064a\u0629 \u0644\u0647) \u0644\u0636\u0645\u0627\u0646 \u062f\u0642\u0629 \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u0628\u0635\u0631\u064a \u0648\u0627\u0644\u0644\u0641\u0638\u064a.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"18,2,0\"><b data-path-to-node=\"18,2,0\" data-index-in-node=\"0\">\u0642\u0646\u0648\u0627\u062a \u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0645\u062e\u0635\u0635\u0629:<\/b> \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0627\u0644\u0645\u0646\u0635\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u062a\u0648\u0627\u062c\u062f \u0628\u0647\u0627 \u062c\u0645\u0647\u0648\u0631\u0643 \u0627\u0644\u0641\u0639\u0644\u064a \u0628\u0642\u0648\u0629\u060c \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u062a\u0634\u062a\u064a\u062a \u0627\u0644\u0645\u0648\u0627\u0631\u062f.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"18,3,0\"><b data-path-to-node=\"18,3,0\" data-index-in-node=\"0\">\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0645\u0643\u0645\u0644\u0629:<\/b> \u0627\u0644\u062f\u0645\u062c \u0627\u0644\u0630\u0643\u064a \u0628\u064a\u0646 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u062f\u0641\u0648\u0639\u0629\u060c \u0643\u062a\u0627\u0628\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0628\u064a\u0639\u064a\u060c \u0648\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0633\u064a\u0648 (SEO) \u0644\u0636\u0645\u0627\u0646 \u062a\u062f\u0641\u0642 \u0632\u064a\u0627\u0631\u0627\u062a \u0645\u062c\u0627\u0646\u064a\u0629 \u0648\u0645\u0633\u062a\u062f\u0627\u0645\u0629 \u0644\u0645\u0648\u0642\u0639\u0643.<\/p>\n<\/li>\n<\/ul>\n<h2 style=\"text-align: center;\" data-path-to-node=\"20\">\u0645\u0642\u0627\u0631\u0646\u0629 \u0633\u0631\u064a\u0639\u0629: \u0627\u0644\u0639\u0634\u0648\u0627\u0626\u064a \u0636\u062f \u0627\u0644\u0645\u062e\u0637\u0637<\/h2>\n<table class=\"aligncenter\" data-path-to-node=\"21\">\n<thead>\n<tr>\n<td><strong>\u0648\u062c\u0647 \u0627\u0644\u0645\u0642\u0627\u0631\u0646\u0629<\/strong><\/td>\n<td><strong>\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0639\u0634\u0648\u0627\u0626\u064a<\/strong><\/td>\n<td><strong>\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0645\u0628\u0646\u064a \u0639\u0644\u0649 \u062e\u0637\u0629 \u0648\u0627\u0636\u062d\u0629<\/strong><\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><span data-path-to-node=\"21,1,0,0\"><b data-path-to-node=\"21,1,0,0\" data-index-in-node=\"0\">\u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0645\u0627\u0644\u064a\u0629<\/b><\/span><\/td>\n<td><span data-path-to-node=\"21,1,1,0\">\u0627\u0633\u062a\u0646\u0632\u0627\u0641 \u0645\u0633\u062a\u0645\u0631 \u0644\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0628\u062a\u0643\u0644\u0641\u0629 \u0646\u0642\u0631\u0629 (CPC) \u0645\u0631\u062a\u0641\u0639\u0629 \u0648\u0639\u0627\u0626\u062f \u0636\u0639\u064a\u0641.<\/span><\/td>\n<td><span data-path-to-node=\"21,1,2,0\">\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0645\u0648\u062c\u0647 \u0628\u062f\u0642\u0629 \u064a\u062d\u0642\u0642 \u0623\u0639\u0644\u0649 \u0639\u0627\u0626\u062f \u0639\u0644\u0649 \u0627\u0644\u0625\u0646\u0641\u0627\u0642 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a (ROAS).<\/span><\/td>\n<\/tr>\n<tr>\n<td><span data-path-to-node=\"21,2,0,0\"><b data-path-to-node=\"21,2,0,0\" data-index-in-node=\"0\">\u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641<\/b><\/span><\/td>\n<td><span data-path-to-node=\"21,2,1,0\">\u0639\u0634\u0648\u0627\u0626\u064a \u0648\u0648\u0627\u0633\u0639 \u062c\u062f\u0627\u064b\u060c \u0645\u0645\u0627 \u064a\u0624\u062f\u064a \u0644\u0638\u0647\u0648\u0631 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0644\u0623\u0634\u062e\u0627\u0635 \u063a\u064a\u0631 \u0645\u0647\u062a\u0645\u064a\u0646.<\/span><\/td>\n<td><span data-path-to-node=\"21,2,2,0\">\u0645\u062d\u062f\u062f \u0628\u062f\u0642\u0629\u060c \u0645\u0645\u0627 \u064a\u0631\u0641\u0639 \u0645\u0646 \u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u062a\u062d\u0648\u064a\u0644 (Conversion Rates).<\/span><\/td>\n<\/tr>\n<tr>\n<td><span data-path-to-node=\"21,3,0,0\"><b data-path-to-node=\"21,3,0,0\" data-index-in-node=\"0\">\u0627\u0644\u0627\u0633\u062a\u0645\u0631\u0627\u0631\u064a\u0629<\/b><\/span><\/td>\n<td><span data-path-to-node=\"21,3,1,0\">\u062a\u062a\u0648\u0642\u0641 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u062a\u0645\u0627\u0645\u064b\u0627 \u0628\u0645\u062c\u0631\u062f \u062a\u0648\u0642\u0641 \u062a\u0645\u0648\u064a\u0644 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a.<\/span><\/td>\n<td><span data-path-to-node=\"21,3,2,0\">\u0646\u062a\u0627\u0626\u062c \u0645\u0633\u062a\u062f\u0627\u0645\u0629 \u0628\u0641\u0636\u0644 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0642\u0648\u064a\u060c \u0627\u0644\u0633\u064a\u0648\u060c \u0648\u0628\u0646\u0627\u0621 \u0627\u0644\u0648\u0644\u0627\u0621.<\/span><\/td>\n<\/tr>\n<tr>\n<td><span data-path-to-node=\"21,4,0,0\"><b data-path-to-node=\"21,4,0,0\" data-index-in-node=\"0\">\u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631<\/b><\/span><\/td>\n<td><span data-path-to-node=\"21,4,1,0\">\u064a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0627\u0644\u062a\u062e\u0645\u064a\u0646 \u0648\u0627\u0644\u062a\u062c\u0631\u0628\u0629 \u063a\u064a\u0631 \u0627\u0644\u0645\u062d\u0633\u0648\u0628\u0629 \u0648\u0627\u0644\u0645\u0634\u0627\u0639\u0631 \u0627\u0644\u0634\u062e\u0635\u064a\u0629.<\/span><\/td>\n<td><span data-path-to-node=\"21,4,2,0\">\u064a\u0639\u062a\u0645\u062f \u0628\u0627\u0644\u0643\u0627\u0645\u0644 \u0639\u0644\u0649 \u0642\u0631\u0627\u0621\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a\u060c \u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a\u060c \u0648\u0627\u0644\u0623\u0631\u0642\u0627\u0645 \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2 style=\"text-align: center;\" data-path-to-node=\"23\">\u0643\u064a\u0641 \u062a\u0646\u062a\u0642\u0644\u064a\u0646 \u0628\u0645\u0634\u0631\u0648\u0639\u0643 \u0645\u0646 \u0627\u0644\u0639\u0634\u0648\u0627\u0626\u064a\u0629 \u0625\u0644\u0649 \u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0627\u0644\u0627\u062d\u062a\u0631\u0627\u0641\u064a\u061f<\/h2>\n<p style=\"text-align: center;\" data-path-to-node=\"24\">\u0627\u0644\u062e\u0631\u0648\u062c \u0645\u0646 \u062f\u0627\u0626\u0631\u0629 \u0627\u0644\u0639\u0634\u0648\u0627\u0626\u064a\u0629 \u064a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u062e\u0637\u0648\u0627\u062a \u0639\u0645\u0644\u064a\u0629 \u0645\u0646\u0638\u0645\u0629 \u0646\u062a\u0628\u0639\u0647\u0627 \u062f\u0627\u0626\u0645\u064b\u0627 \u0641\u064a \u0628\u0631\u0627\u0646\u062f \u0644\u064a\u0641\u062a \u0644\u062a\u0635\u062d\u064a\u062d \u0645\u0633\u0627\u0631 \u0627\u0644\u0645\u0634\u0627\u0631\u064a\u0639:<\/p>\n<ol style=\"text-align: center;\" start=\"1\" data-path-to-node=\"25\">\n<li>\n<p data-path-to-node=\"25,0,0\"><b data-path-to-node=\"25,0,0\" data-index-in-node=\"0\">\u062d\u062f\u062f\u064a \u0623\u0647\u062f\u0627\u0641\u0643 \u0628\u062f\u0642\u0629 (SMART Goals):<\/b> \u0644\u0627 \u062a\u0642\u0648\u0644\u064a &#8220;\u0623\u0631\u064a\u062f \u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a&#8221;\u060c \u0628\u0644 \u0642\u0648\u0644\u064a &#8220;\u0623\u0631\u064a\u062f \u0632\u064a\u0627\u062f\u0629 \u0645\u0628\u064a\u0639\u0627\u062a \u0642\u0633\u0645 \u0627\u0644\u0633\u0627\u0639\u0627\u062a \u0628\u0646\u0633\u0628\u0629 20% \u062e\u0644\u0627\u0644 \u0627\u0644\u0631\u0628\u0639 \u0627\u0644\u0642\u0627\u062f\u0645 \u0641\u064a \u0627\u0644\u0643\u0648\u064a\u062a&#8221;.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"25,1,0\"><b data-path-to-node=\"25,1,0\" data-index-in-node=\"0\">\u0627\u0628\u0646\u064a \u0642\u0645\u0639 \u062a\u0633\u0648\u064a\u0642\u064a (Marketing Funnel):<\/b> \u062a\u0630\u0643\u0631\u064a \u0623\u0646 \u0627\u0644\u0639\u0645\u064a\u0644 \u064a\u0645\u0631 \u0628\u0645\u0631\u0627\u062d\u0644 (\u0627\u0644\u0648\u0639\u064a\u060c \u0627\u0644\u0627\u0647\u062a\u0645\u0627\u0645\u060c \u0627\u0644\u0642\u0631\u0627\u0631\u060c \u062b\u0645 \u0627\u0644\u0634\u0631\u0627\u0621)\u060c \u0648\u0643\u0644 \u0645\u0631\u062d\u0644\u0629 \u062a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u0646\u0648\u0639\u064a\u0629 \u0645\u062d\u062a\u0648\u0649 \u0648\u0631\u0633\u0627\u0626\u0644 \u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0645\u062e\u062a\u0644\u0641\u0629 \u062a\u0645\u0627\u0645\u064b\u0627.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"25,2,0\"><b data-path-to-node=\"25,2,0\" data-index-in-node=\"0\">\u0641\u0639\u0644\u064a \u062d\u0645\u0644\u0627\u062a \u0625\u0639\u0627\u062f\u0629 \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 (Retargeting):<\/b> \u0644\u0627 \u062a\u0641\u0631\u0637\u064a \u0641\u064a \u0627\u0644\u0632\u0648\u0627\u0631 \u0627\u0644\u0630\u064a\u0646 \u062a\u0641\u0627\u0639\u0644\u0648\u0627 \u0645\u0639 \u062e\u0637\u062a\u0643 \u0648\u062f\u062e\u0644\u0648\u0627 \u0645\u062a\u062c\u0631\u0643\u061b \u0623\u0639\u064a\u062f\u064a \u0627\u0633\u062a\u0647\u062f\u0627\u0641\u0647\u0645 \u0628\u0630\u0643\u0627\u0621 \u0644\u0625\u062a\u0645\u0627\u0645 \u0627\u0644\u0634\u0631\u0627\u0621.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"25,3,0\"><b data-path-to-node=\"25,3,0\" data-index-in-node=\"0\">\u0627\u0644\u062a\u0632\u0645\u064a \u0628\u062c\u062f\u0648\u0644 \u0627\u0644\u0646\u0634\u0631 (Content Calendar):<\/b> \u0635\u0645\u0645\u064a \u0645\u062d\u062a\u0648\u0627\u0643 \u0648\u0635\u064a\u063a\u064a \u0643\u0627\u0628\u0634\u0646 \u0645\u0646\u0634\u0648\u0631\u0627\u062a\u0643 \u0645\u0633\u0628\u0642\u064b\u0627 \u0644\u0645\u062f\u0629 \u0634\u0647\u0631 \u0639\u0644\u0649 \u0627\u0644\u0623\u0642\u0644 \u0644\u0636\u0645\u0627\u0646 \u0627\u0644\u062a\u0648\u0627\u062c\u062f \u0627\u0644\u0645\u062a\u0633\u0642 \u0648\u0627\u0644\u0627\u062d\u062a\u0631\u0627\u0641\u064a.<\/p>\n<\/li>\n<\/ol>\n<h2 style=\"text-align: center;\" data-path-to-node=\"27\">\u0643\u064a\u0641 \u062a\u062f\u0639\u0645\u0643 Brand Lift \u0641\u064a \u0628\u0646\u0627\u0621 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u062a\u0643 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629\u061f<\/h2>\n<p style=\"text-align: center;\" data-path-to-node=\"28\">\u0646\u062d\u0646 \u0641\u064a <b data-path-to-node=\"28\" data-index-in-node=\"7\">\u0628\u0631\u0627\u0646\u062f \u0644\u064a\u0641\u062a (Brand Lift)<\/b> \u0646\u0639\u0644\u0645 \u062a\u0645\u0627\u0645\u064b\u0627 \u0623\u0646 \u0648\u0642\u062a\u0643 \u0648\u0645\u064a\u0632\u0627\u0646\u064a\u062a\u0643 \u0647\u0645\u0627 \u0623\u062b\u0645\u0646 \u0645\u0627 \u062a\u0645\u0644\u0643\u064a\u0646 \u0641\u064a \u0645\u0634\u0631\u0648\u0639\u0643. \u0644\u0630\u0644\u0643\u060c \u0646\u0646\u0647\u064a \u062a\u0645\u0627\u0645\u064b\u0627 \u0639\u0635\u0631 \u0627\u0644\u0627\u062c\u062a\u0647\u0627\u062f\u0627\u062a \u0627\u0644\u0634\u062e\u0635\u064a\u0629 \u0648\u0627\u0644\u0639\u0634\u0648\u0627\u0626\u064a\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644:<\/p>\n<ul style=\"text-align: center;\" data-path-to-node=\"29\">\n<li>\n<p data-path-to-node=\"29,0,0\">\u0631\u0633\u0645 \u062e\u0637\u0637 \u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0648\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0645\u062d\u062a\u0648\u0649 \u0645\u062a\u0643\u0627\u0645\u0644\u0629 \u0645\u062e\u0635\u0635\u0629 \u0644\u0637\u0628\u064a\u0639\u0629 \u0645\u0646\u0627\u0641\u0633\u064a \u0645\u0634\u0631\u0648\u0639\u0643 \u0641\u064a \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0643\u0648\u064a\u062a\u064a.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"29,1,0\">\u062a\u0637\u0648\u064a\u0631 \u0647\u0648\u064a\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0628\u0623\u0633\u0644\u0648\u0628 \u064a\u0631\u0633\u062e \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u0630\u0647\u0646\u064a\u0629 \u0644\u0639\u0644\u0627\u0645\u062a\u0643 \u0648\u064a\u062c\u0639\u0644 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0644\u0647\u0627 \u062e\u0637\u0648\u0629 \u0623\u0643\u062b\u0631 \u0633\u0647\u0648\u0644\u0629 \u0648\u0627\u062d\u062a\u0631\u0627\u0641\u064a\u0629.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"29,2,0\">\u0625\u062f\u0627\u0631\u0629 \u0648\u062d\u0633\u0627\u0628 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0648\u062a\u062a\u0628\u0639 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0628\u062f\u0642\u0629 \u0644\u0636\u0645\u0627\u0646 \u062a\u0648\u062c\u064a\u0647 \u0643\u0644 \u062f\u064a\u0646\u0627\u0631 \u064a\u0646\u0641\u0642 \u0646\u062d\u0648 \u0627\u0644\u0645\u0643\u0627\u0646 \u0627\u0644\u0635\u062d\u064a\u062d \u0627\u0644\u0630\u064a \u064a\u062c\u0644\u0628 \u0644\u0643 \u0623\u0631\u0628\u0627\u062d\u064b\u0627 \u0645\u0644\u0645\u0648\u0633\u0629.<\/p>\n<\/li>\n<\/ul>\n<h3 style=\"text-align: center;\" data-path-to-node=\"30\">\u0627\u0644\u062e\u0644\u0627\u0635\u0629: \u0627\u0644\u062e\u0637\u0629 \u0627\u0644\u0648\u0627\u0636\u062d\u0629 \u0647\u064a \u0627\u0644\u0641\u0627\u0631\u0642 \u0628\u064a\u0646 \u0627\u0644\u0647\u062f\u0631 \u0648\u0627\u0644\u0646\u0645\u0648<\/h3>\n<p style=\"text-align: center;\" data-path-to-node=\"31\">\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0639\u0634\u0648\u0627\u0626\u064a \u0642\u062f \u064a\u0645\u0646\u062d\u0643\u0650 \u062a\u0641\u0627\u0639\u0644\u0627\u064b \u0645\u0624\u0642\u062a\u064b\u0627 \u0623\u0648 \u0628\u0636\u0639 \u0645\u0628\u064a\u0639\u0627\u062a \u0628\u0627\u0644\u0635\u062f\u0641\u0629\u060c \u0644\u0643\u0646 \u0627\u0644\u062e\u0637\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0627\u0644\u0648\u0627\u062d\u062f\u0629 \u0648\u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u0647\u064a \u0627\u0644\u0648\u062d\u064a\u062f\u0629 \u0627\u0644\u0642\u0627\u062f\u0631\u0629 \u0639\u0644\u0649 \u062a\u062d\u0648\u064a\u0644 \u0645\u0634\u0631\u0648\u0639\u0643 \u0627\u0644\u0646\u0627\u0634\u0626 \u0625\u0644\u0649 \u0628\u0631\u0627\u0646\u062f \u0642\u0648\u064a \u0648\u0631\u0627\u0633\u062e \u0641\u064a \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0643\u0648\u064a\u062a\u064a.<\/p>\n<p style=\"text-align: center;\" data-path-to-node=\"32\">\u062a\u0648\u0642\u0641\u064a \u0639\u0646 \u0627\u0644\u062a\u062e\u0645\u064a\u0646\u060c \u0648\u0627\u0628\u062f\u0623\u064a \u0628\u0627\u0644\u062a\u062e\u0637\u064a\u0637.<\/p>\n<p style=\"text-align: center;\" data-path-to-node=\"33\">\ud83d\udc49 <b data-path-to-node=\"33\" data-index-in-node=\"3\"><a class=\"ng-star-inserted\" href=\"https:\/\/brandliftkw.com\/en\/contact\/\" target=\"_blank\" rel=\"noopener\" data-hveid=\"5\">\u0627\u0636\u063a\u0637\u064a \u0647\u0646\u0627 \u0644\u0644\u0627\u0633\u062a\u0639\u0627\u0646\u0629 \u0628\u062e\u0628\u0631\u0627\u0621 \u0628\u0631\u0627\u0646\u062f \u0644\u064a\u0641\u062a\u060c \u0648\u062f\u0639\u064a\u0646\u0627 \u0646\u0635\u0645\u0645 \u0644\u0643\u0650 \u0627\u0644\u062e\u0637\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0636\u0645\u0646 \u0644\u0645\u0634\u0631\u0648\u0639\u0643\u0650 \u0627\u0644\u0635\u062f\u0627\u0631\u0629 \u0648\u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062f\u0627\u0645\u0629!<\/a><\/b><\/p>\n<p style=\"text-align: center;\" data-path-to-node=\"36,3,0\">\n<\/div>","protected":false},"excerpt":{"rendered":"<p>\u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0639\u0634\u0648\u0627\u0626\u064a \u0648\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0645\u0628\u0646\u064a \u0639\u0644\u0649 \u062e\u0637\u0629 \u0648\u0627\u0636\u062d\u0629 \u0647\u0644 \u062a\u0637\u0644\u0642 \u062d\u0645\u0644\u0627\u062a\u0643 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 &#8220;\u0627\u0644\u0645\u0632\u0627\u062c&#8221; \u0623\u0648 \u0644\u0645\u062c\u0631\u062f \u0633\u062f \u0627\u0644\u0641\u0631\u0627\u063a \u0641\u064a \u062d\u0633\u0627\u0628\u0627\u062a \u0627\u0644\u0633\u0648\u0634\u064a\u0627\u0644 \u0645\u064a\u062f\u064a\u0627\u061f \u0647\u0644 \u062a\u0646\u0641\u0642<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":1,"featured_media":6156,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[104],"class_list":["post-6155","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-104"],"acf":[],"_links":{"self":[{"href":"https:\/\/brandliftkw.com\/en\/wp-json\/wp\/v2\/posts\/6155","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandliftkw.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brandliftkw.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brandliftkw.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/brandliftkw.com\/en\/wp-json\/wp\/v2\/comments?post=6155"}],"version-history":[{"count":1,"href":"https:\/\/brandliftkw.com\/en\/wp-json\/wp\/v2\/posts\/6155\/revisions"}],"predecessor-version":[{"id":6157,"href":"https:\/\/brandliftkw.com\/en\/wp-json\/wp\/v2\/posts\/6155\/revisions\/6157"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brandliftkw.com\/en\/wp-json\/wp\/v2\/media\/6156"}],"wp:attachment":[{"href":"https:\/\/brandliftkw.com\/en\/wp-json\/wp\/v2\/media?parent=6155"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brandliftkw.com\/en\/wp-json\/wp\/v2\/categories?post=6155"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandliftkw.com\/en\/wp-json\/wp\/v2\/tags?post=6155"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}